Dayna Spitz has over fifteen years of experience in the fashion industry. Most recently, she was the fashion and beauty director at Good Housekeeping magazine for seven years. Previously she had been the fashion editor at numerous national magazines.

As a result of having dressed tons of celebrities and styled hundreds of makeovers, Dayna has acquired the skills necessary to integrate fashion's ever-changing trends to fit her clients' individual lifestyles.

She has the unique ability to visualize, articulate and interpret fashion trends and seamlessly translate them into everyday life.

Dayna also speaks at corporate and personal growth seminars on the importance of image and style. She is part of a team of professional speakers for Lobella (www.lobella.com), a women's seminar that is held quarterly which concentrates on how to achieve inner and outer beauty.

Dayna has turned her fashion philosophy into an easy three-step process:

Evaluate, Edit, Enhance...

EVALUATE
First, you and Dayna will discuss your lifestyle and wardrobe needs. You'll find out your fashion challenges, and areas that require special attention. Dayna will then create a style that properly reflects your individual personality, and your day-to-day fashion needs.

EDIT
Dayna Spitz will analyze your existing wardrobe by going through your closet and removing items that are unflattering, don't fit, or haven't been worn in over a year. (Yes... there are sometimes exceptions to the rule). It is a rigorous process - but very therapeutic!

ENHANCE
Finally she'll create a shopping itinerary to execute your style goal. You will learn how to quickly navigate stores and select figure-flattering pieces. Plus, she'll teach you how to break your past buying patterns and take you out of your comfort zone by showing you how to take sucessful fashion risks and finally how to avoid costly mistakes!